Summary
Introduction
7UP, a globally recognized beverage brand, has recently been the subject of controversy due to its connections with companies operating within Israel. This scrutiny arises from the involvement of its parent company, PepsiCo, in acquisitions such as SodaStream and Sabra, raising questions about support for Israel’s actions in Palestine. PepsiCo acquired the international division of Seven-Up in 1986. The acquisition was part of PepsiCo’s strategy to expand its beverage portfolio and increase its presence in the international market. The deal was worth $246 million and included the rights to the Seven-Up brand outside the United States and Canada. This article aims to provide an overview of 7UP’s products, value, and its relationship with Israel. It also explores any potential ties with the Israel Defense Forces (IDF) or the Israeli government.
7UP’s Products
7UP is known for its lemon-lime soda, which is part of the PepsiCo portfolio. The company offers a variety of products, including 7UP Zero, 7UP Regular Lemon And Lime, and Sodastream 7UP Free.
Relationship with Israel
7UP’s parent company, PepsiCo, has made acquisitions such as SodaStream and Sabra, which have drawn attention due to their operations within Israel. The purchase of SodaStream, an Israeli company specializing in home carbonation products, led to controversy as SodaStream once operated a manufacturing facility in the West Bank, which was ultimately closed amidst international pressure in 2015. Sabra, a joint venture between PepsiCo and Strauss Group, is known for its hummus products and has faced criticism for its connections to Israeli military units through donations of its products.
Ties with IDF or the Government
There is no direct evidence of 7UP or PepsiCo having ties with the IDF or the Israeli government. However, PepsiCo’s involvement in companies tied to Israel has prompted discussions regarding complicity in the Israeli occupation of Palestine.
Conclusion
7UP, through its parent company PepsiCo, has connections with companies operating within Israel, and, through Sabra and Sodastream exploits the illegal settlements.
References
(1) 7up’s Support for Israel: Examining the Details – Depkes.org. https://www.depkes.org/blog/7ups-support-for-israel-examining-the-details/.
(2) 7UP brand profile UK 2022 | Statista. https://www.statista.com/forecasts/1352686/7up-soft-drinks-brand-profile-in-the-uk.
(3) 7UP | 7up.com. https://www.7up.com/en.
(4) What Dr Pepper 7UP Products Should You Try? – UpThirst. https://www.upthirst.com/dr-pepper-7up-products-explained/.
(5) Why Seven-Up bottled out of the Gaza franchise: A Palestinian family’s. https://www.independent.co.uk/news/world/why-sevenup-bottled-out-of-the-gaza-franchise-a-palestinian-family-s-softdrinks-enterprise-was-built-up-and-cast-down-by-the-fortunes-of-war-dependence-on-israel-exacted-a-cruel-price-2322761.html.