P&G is an American multinational company that produces a variety of consumer goods, such as personal care, household, and health products. P&G has been operating in Israel since 1991 and has invested in local manufacturing, research and development, and social responsibility initiatives. P&G also indirectly supports Israel through business relationships with Israeli companies, such as Avgol Nonwoven Industries, which supplies diaper products. P&G’s presence and activities in Israel have also attracted criticism and boycotts from pro-Palestinian advocates, who accuse the company of complicity in Israel’s occupation and violations of human rights. P&G owns many brands, read the article or click here to see the whole list.
Procter & Gamble’s Investments in Israeli Startups
According to a Forbes article from 2012, Procter & Gamble (P&G) has been investing in Israeli startups since 2008. The company has a dedicated team in Israel that scouts for promising startups and helps them grow. P&G has also established a partnership with the Israeli Innovation Authority to support innovation in the country.
About P&G and its support for Israel
Procter & Gamble (P&G) is a multinational corporation that produces a wide range of consumer goods, including personal care products, cleaning agents, and pet food. The company has been operating in Israel since 1995 and has gradually increased its holdings in Israel over the years. P&G has a corporate office in Tel Aviv and provides significant investment (funding, expertise, resources) into Israel through its “House of Innovation”.
P&G’s involvement in Israel is not only unethical but also illegal under international law. According to the UN Guiding Principles on Business and Human Rights, businesses have a responsibility to respect human rights and to avoid causing or contributing to adverse human rights impacts through their activities. By supporting Israel’s apartheid regime, P&G is complicit in its grave violations of Palestinian rights, such as the right to life, liberty, dignity, self-determination, and freedom of movement.
P&G is also a major customer of Avgol, a company with a factory in the Barkan Industrial Area, adjacent to the illegal Israeli settlement of Barkan in the occupied West Bank. Avgol manufactures approximately 10% of diaper raw materials in the global market. The Barkan Industrial Area is an illegal Israeli settlement in the occupied West Bank. The presence of P&G’s major supplier, Avgol, in the Barkan Industrial Area has led to criticism of P&G’s indirect support for the Israeli occupation of Palestine.
Some of P&G’s brands
Call to action
As consumers, we have the power to hold P&G accountable for its complicity in Israel’s crimes against humanity. We can boycott P&G products and choose alternatives that are not tainted by blood and oppression. We can also pressure P&G to end its ties with Israel and to respect the rights of the Palestinian people.
Boycotting P&G is not only a moral duty, but also an effective strategy to challenge Israel’s impunity and to support the Palestinian struggle for freedom, justice, and equality. Boycotting can isolate Israel economically, culturally, and academically until it complies with international law and respects Palestinian rights. By boycotting P&G, we can send a clear message that we will not tolerate its complicity in Israel’s genocide of the Palestinian people. We can also show our solidarity with the Palestinians who are resisting Israel’s brutal occupation and siege every day. We can make a difference by making informed choices and by raising awareness among our friends, family, and community.
Conclusion
P&G’s active engagement and financial investments in Israel are deeply troubling. By aligning itself with a nation implicated in the perpetration of genocide against the Palestinian people, P&G not only endorses but perpetuates a grave injustice. The company’s collaborations extend to entities complicit in illegal settlements in the West Bank, further exacerbating the severity of its involvement.
P&G must sever all ties with Israel until justice prevails, and the Palestinians are afforded equal rights, autonomy, and dignity. A resolute stance must be taken, demanding an end to these unjust practices. Until then, a unified and unwavering call for action is necessary: a comprehensive boycott of all P&G brands to demonstrate collective dissent against such complicity in the face of human rights violations.
ALL P&G BRANDS
Below are all P&G brands categorised by departments. The main products per brand to easily identify the products. In Bold are the most well-known P&G brands, some of which have surpassed $1 billion in annual sales. P&G’s net sales worldwide were over $80 billion in 2023. Pampers is the largest of them all surpassing $20 billion in annual sales in 2022. Gillette, Luvs and Crest are also among the largest P&G brands.
Baby Care
Brand
Products
Charlie Banana
Baby Diapers
Luvs
Baby Diapers
Ninjamas
Nighttime Underwear
Pampers
Baby Diapers
Fabric Care
Brand
Products
Ariel
Laundry Products
Bold
Laundry Products
Bounce
Dryer Sheets and Fabric Care
Cheer
Laundry Products
Daz
Laundry Products
Downy
Fabric Protectors and Softeners
Dreft
Baby Detergent and Laundry Products
ERA
Laundry Products
Fairy
Laundry Products
Gain
Laundry & Home Products
Lenor
Laundry Products
Rindex
Laundry & Home Products
Tide
Laundry Products
Family Care
Brand
Products
Bounty
Paper Towels
Charmin
Toilet Paper
Puffs
Facial Tissues
Feminine Care
Brand
Products
Always
Feminine Care Pads
Just
Feminine Care Pads and Tampons
Tampax
Feminine Care Tampons
This is L
Period and Bladder Care
Grooming
Brand
Products
Braun
Personal Grooming
Gillette
Razors and Skin Care
Joy+Glee
Razors, Waxes, & Creams
King C. Gillette
Beard Care and Tools
Venus
Razors & Shaving Gels
The Art of Shaving
Personal Grooming
Hair Care
Brand
Products
Aussie
Hair Care
Head & Shoulders
Hair Care
Herbal Essences
Hair Care
My Black Is Beautiful
Hair Care
Old Spice
Hair & Skin Care
Pantene
Hair Care
Home Care
Brand
Products
Ambi Pur
Odor Eliminators
Cascade
Dishwasher Detergent
Dawn
Dishwashing Liquid
Fairy
Dishwashing Liquid
Febreze
Odor Eliminators
Flash
Surface Cleaner
Gain
Laundry & Home Products
Microban 24
Home Cleaning Products
Mr. Clean
All-Purpose Home Cleaners
Salvo
Dishwashing Liquid
Swiffer
Multi-Surface Dusters & Cleaners
Viakal
Kitchen and Bathroom Surface Care
Zevo
Insect Repellent
Oral Care
Brand
Products
Crest
Dental Care
Fixodent
Denture Adhesives
Oral-B
Toothbrushes, Tooth & Dental Floss
Scope
Mouthwash
Personal Health Care
Brand
Products
Align
Probiotic Supplements
Clearblue
Pregnancy & Ovulation Tests
Meta
Daily Fiber Supplements
Pepto-Bismol
Upset Stomach Relief
Prilosec OTC
Heartburn Relief
Seven Seas
Supplements
Vicks
Cough, Cold & Flu Relief
ZzzQuil
Sleep Aid
Skin and Personal Care
Brand
Products
Gillette
Razors & Skin Care
Ivory
Mildly Scented Soap
Native
Face & Skin Care
Olay
Face & Skin Care
Old Spice
Hair & Skin Care
Safeguard
Germ-Protecting Soap
Secret
Deodorant & Body Spray
SK-II
Anti-Aging Face Care
Multi-brand Programs
Program
Country
Desideri Magazine
Italy
Envie de Plus Belgium
Belgium FR
Envie de Plus
France
Epithimies
Greece
EverydayMe Hungary
Hungary
EverydayMe Poland
Poland
ForMe
Germany
KadınlarBilir
Turkey
Online Promos
Bulgaria
Online Promos
Serbia
Para mim
Portugal
Próxima a ti
Spain
Super Savvy Me
United Kingdom
Zin in meer
Belgium NL
Youtil
Romania
References
Companies Supporting the Israeli Occupation of Palestinian Land. Interfaith Peace Initiative, Oct. 2009, www.interfaithpeaceinitiative.com/profiting.pdf.
P&G Israel: Career Site.” Procter & Gamble, https://www.pgcareers.com/global/en/locations/israel.
Procter & Gamble – English Innovation Site. Israel Innovation Authority, https://innovationisrael.org.il/en/winner/procter-gamble/.
Procter & Gamble Explain Why Israel is THE Startup Nation https://www.forbes.com/sites/ricardogeromel/2012/05/16/procter-and-gamble-israel-startup/?sh=766ad3d811f5
The Baby Diaper Market. Nonwovens Industry, 7 Jan. 2013, www.nonwovens-industry.com/issues/2013-01/view_features/the-baby-diaper-market/.