Why You Should Boycott the Strauss Group

The Strauss Group is not just a food company. It is a political actor that supports and benefits from Israel’s oppression of Palestinians. It has a long history of backing the Israeli army, which commits war crimes and human rights violations on a daily basis. It promotes a Zionist ideology that denies the rights and dignity of the indigenous people of Palestine.

By boycotting the Strauss Group and its products, you can take a stand against its complicity in Israel’s crimes and injustice. You can join the global movement of solidarity with the Palestinian struggle for freedom, equality, and dignity. You can make a difference with your consumer choices and actions.

Here are some of the main reasons why you should boycott the Strauss Group and its products:

The Strauss Group supports the Israeli occupation and oppression of Palestinians

The Strauss Group has a long history of supporting the Israeli Defense Forces (IDF), which are responsible for countless human rights violations and atrocities against the Palestinian people. The company has openly expressed its “adoption” of the Golani Reconnaissance platoon and other Israeli soldiers, providing them with care packages, sports and recreational equipment, and personal letters. The Golani Brigade is notorious for its brutality and involvement in war crimes, such as the 2008-2009 Gaza massacre, the 2014 Gaza invasion, and the 2020 annexation plan.

The Strauss Group has also been a target of the Boycott, Divestment and Sanctions (BDS) movement, which aims to pressure Israel to end its occupation, apartheid, and colonization of Palestinian lands. The BDS movement has called for a boycott of Sabra, the number-one-selling hummus brand in the United States, which is co-owned by the Strauss Group and PepsiCo. In 2011, the Strauss Group removed its support for the IDF from its English-language website, after a video criticizing its complicity in Israel’s human rights abuses went viral. However, the company still maintains its support for the IDF on its Hebrew website, and its chairwoman, Ofra Strauss, has proudly reaffirmed her loyalty to the Israeli army in an interview with Forbes.

The Strauss Group collaborates with global corporations that are complicit in Israel’s oppression of Palestinians

The Strauss Group has also been involved in various strategic collaborations with global food manufacturers, such as Groupe Danone, PepsiCo, Virgin Group, Cheetos, and Doritos. These corporations are complicit in Israel’s oppression of Palestinians, as they are supporting and partnering with a company that supports Zionism and a militia that is notorious for human rights violations. By partnering with the Strauss Group, these corporations are indirectly endorsing and legitimizing its support for the Israeli Defense Forces (IDF), which are responsible for countless atrocities and crimes against the Palestinian people. Moreover, these partnerships also give the Strauss Group access to advanced technologies and research, joint product development, and nutrition and innovation, which may further enhance its influence and dominance in the global food and beverage market.

The Strauss Group promotes a Zionist ideology that denies the rights and dignity of Palestinians

The Strauss Group claims that it was born out of a Zionist vision and love for the country. However, Zionism, as a political ideology, has many interpretations and variations, ranging from cultural and religious Zionism to political and revisionist Zionism. It is unclear which specific form of Zionism the Strauss Group aligns with, but it is evident that it does not respect the rights and dignity of the Palestinian people, who have been living under Israeli occupation and oppression for decades. Zionism, in its essence, is a colonial and racist project that aims to establish a Jewish state on the lands of the indigenous Palestinians, who have been subjected to ethnic cleansing, dispossession, discrimination, and violence. By supporting the IDF, collaborating with global corporations, and promoting a Zionist ideology, the Strauss Group is complicit in the ongoing injustice and suffering of the Palestinian people.

Therefore, if you care about human rights, social justice, and environmental sustainability, you should boycott the Strauss Group and its products. By doing so, you will send a clear message to the company and its partners that you do not support their policies and practices that harm the Palestinians and the planet. You will also join the global movement of solidarity with the Palestinian struggle for freedom, equality, and dignity.

References:

Israeli food company Strauss defends supporting IDF https://english.alarabiya.net/articles/2011%2F01%2F02%2F131872

Strauss Group: About Us https://www.strauss-group.com/about-us/our-story/